Keds Cares Campaign Supports Local Educational Initiative for KidsTaking a cue from their ad campaign titled "be cool," the Keds Corporation today announced one of their coolest collaborations yet - a partnership with the Boston Scholars Program.
As part of its partnership with the Boston Scholars Program, Keds will sponsor several of the organization's key events. Keds will also implement a unique mentorship program - "Keds Scholar Shadow Days" - during which Boston Scholars spend time at the company's headquarters in Lexington, Mass., and "shadow" staff members throughout their workdays. These Shadow Days will allow students to gain exposure to the day-to-day activities of a major corporation. The partnership kick-off event will be a Community Service Day at the Boston Nature Center this summer. Each Scholar will work with representatives from Keds as well as their individual mentors to help maintain the sanctuary's appearance. As is the goal of all the Program's Scholar-focused events, this outing will teach the kids teamwork and leadership skills as well as provide them with an opportunity to learn about the Nature Center. Keds will also support the organization's flagship event, the Annual Masquerade Party on Saturday, October 28, 2006 to help raise funds and awareness.
"As part of the Stride Rite Corporation, we at Keds are committed to being an active participant in our local community, and we can't think of a better way to do that than to support the development of today's youth," noted Shawn Neville, group president of Keds and Saucony. "By becoming actively involved with these amazing students, together with the Boston Scholars Program, hopefully we are able to impress upon these Scholars the values they personally strive to live by everyday, and inspire them to continue their pursuits to further their education."
"We are thrilled to have Keds as a corporate partner," said Rob Higby, Executive Director on the Board of Directors of the Boston Scholars Program. "It's refreshing to work with a corporation that shares our philosophy for not only giving back to the community, but also in providing kids with opportunities that will give them the tools they need to be successful, productive leaders, and mentors, for the rest of their lives."
About The Keds Corp.
The Keds Corp. is a subsidiary of The Stride Rite Corporation, a company that markets the leading brand of high quality children's shoes in the United States. Other footwear products for children and adults are marketed by the Company under well-known brand names including Keds, Pro-Keds, Saucony, Sperry Top-Sider, Tommy Hilfiger, Grasshoppers and Munchkin. Information about the Company is available on website - www.strideritecorp.com. Information about the Company's brands and product lines is available at www.striderite.com, www.keds.com, www.saucony.com, www.ProKeds.com, www.sperrytopsider.com and www.grasshoppers.com.
